April 21, 2022

Steph Curry's UNDERRATED Brand Adding Golf

Golden State Warriors superstar and golf afficionado Stephen Curry is hoping to share his love of golf.

The two-time MVP recently announced the expansion of his UNDERRATED brand, which seeks to empower underrated and underrepresented individuals, to include golf. UNDERRATED Golf will aim to increase the participation numbers of competitive golfers from diverse communities.

"I created UNDERRATED back in 2019 with the goal of celebrating the underdog," Curry said. "UNDERRATED is a mindset, a motivation, a calling, a compliment. UNDERRATED Golf will provide equity, access and opportunity, recognizing the instrumental role the sport plays as one of the greatest vehicles and connectors for life successes."

Student-athletes who are selected to participate in UNDERRATED Golf will be able to grow through the game in order to have a sustainable future outside of the sport. Similar to the UNDERRATED Basketball Tour and Championships, UNDERRATED Golf will also identify and recognize the best players at regional events. In its first year, the UNDERRATED Golf Tour will select each of the 24 best boys and girls who will compete for the Curry Cup at the season-ending UNDERRATED Tour Championship.