​The old adage about things changing but staying the same often feels out of date as the world moves faster and faster, and the technology in our hands does more, listens better, speaks, and buzzes without our interference. Still, we need to be reminded daily about a litany of things both large and small. We use everything from checklists and notes to apps and alarms to ensure our tasks aren’t forgotten. Your golf club’s ongoing success is in part defined by how aware your members are of what is vital and happening within it. These 4 email reminders are crucial to keeping your membership engaged and current with relevant information from your club.

​1. Member Benefits
Always lead with the what’s-in-it-for-them approach. Emails arrive in an almost constant stream in everyone’s inbox these days; make sure yours isn’t swiped left into the garbage by sending member benefit reminder emails. These tidbits reiterate the value of membership in your golf club and keep it at the forefront of members’ minds.
Benefit reminder emails can come in the form of a newsletter that includes related membership perks; they can also highlight little known or often unused benefits like access to the NCGA Golf Magazine, Member Exclusives, Events and more.

2. Membership Renewal Reminders
This is perhaps the most important email golf clubs should be sending to their members. Remember to renew their membership can be forgotten or slip by in a person’s busy daily schedule - especially during the busy holiday season. A renewal email reminder is not only a benefit to members, it also helps improve retention, which is a benefit to your club, too.
​
The NCGA Member Management Solution, memberplanet, allows your club to automate and customize renewal reminders so members are only a few clicks from completing the renewal process online.

3. Tournaments & ​Events
Participation is paramount to more than just the success of a particular tournament event; it’s also vital to the growth of your golf club. Utilize email reminders to inform members of annual tournaments and important events on your club’s calendar. Provide registrants with relevant details like start times and locations, as well as reminding them of dress codes and other event-specific information.
Event emails can remind members of the events they’ve previously RSVP’d to. Your Club Officers also have the capability to customize and automate email reminders so that all registrants receive a personalized notification before the event.

4. Golf Industry News
Informed members are empowered members. Use email reminders to ensure industry updates and educational resources are shared with your membership. This is a great place to share links to World Handicap System videos, NCGA magazine or blog articles, Rule of The Month, etc.

​Don’t hesitate to take advantage of the power of email - its right at your fingertips with the NCGA Member Management Solution, memberplanet. If you keep your members engaged and informed of all your golf club has to offer, you will continue to achieve your club’s goals!